The Frozen Food Myth You've Been Told

Ever feel guilty choosing frozen fruit and vegetables over fresh ones? Science says you shouldn't. Research actually shows frozen produce can be just as nutritious, sometimes even MORE nutritious, than their fresh counterparts. Here's why:

• Frozen produce is harvested at peak ripeness, then quickly blanched and frozen, locking in nutrients.

• Fresh grocery produce is often picked before ripeness to survive transport, which can take 1-2 weeks.

• Studies have found vitamins in frozen options were "comparable to and occasionally higher" than fresh ones.

Frozen foods deserve more credit, and now, even industry veterans with decades of experience in the frozen food supply world are chiming in. Their perspective echoed what nutrition research already supports:

• Freezing produce at peak ripeness preserves nutrients.

• Freezing fruits and vegetables helps reduce food waste.

• Frozen produce makes healthy eating more convenient and accessible.

Eight benefits of eating frozen fruits and vegetables:

1. Picked at Peak Ripeness. Frozen fruits and vegetables are harvested when they're most nutrient-rich, unlike many fresh items picked early for shipping.

2. Locked-in Nutrients. Quick freezing after harvest helps retain vitamins and minerals that might degrade during transport and storage.

3. Reduced Food Waste. Freezing extends shelf life, giving you more time to use what you buy, and less food ends up in the trash.

4. Greater Accessibility. Frozen produce offers year-round access to seasonal fruits and vegetables, no matter where you live.

5. Cost-Effective Nutrition. Often more affordable than fresh, especially when out of season, without sacrificing health benefits.

6. Convenient & Time-Saving. Pre-washed, pre-chopped, and ready to cook or blend, ideal for busy schedules and quick meals.

7. Fewer Preservatives. Most frozen fruits and vegetables are free from additives, just the whole plant food, preserved naturally.

8. Backed by Science & Industry Experts. Studies show frozen can be just as nutritious, or even more so, than fresh. Food industry leaders agree.

When both healthspan advocates and food industry professionals share the same message, it reinforces the truth: smart food choices don't have to be complicated or fresh off the vine.